“Leib and his wife, Barb, wanted to address the fact that a mere 34% of fourth graders were proficient readers, and in disadvantaged communities that number was less than 20% – this was over ten years ago when they first launched Kids Read Now. The latest post-pandemic numbers emphasize the need is even greater now than ever.
Creating an attainable solution that would get kids reading more in a nationwide, scalable, affordable, evidence-based, program, that can serve every family in America, was the goal. They’ve since proven the goal is achievable and has been met! Leib is a serial entrepreneur whose prior firm, One Call Now, served 7,000 schools and districts, as well as tens of thousands of community and youth organizations, and Kids Read Now was built on the foundations of outreach to parents.”